Made it to SXSW at last!! Partying with Chevy and other teams. Thanks to Chevy, Auto Trader, and YOU!  #chevyatl

Made it to SXSW at last!! Partying with Chevy and other teams. Thanks to Chevy, Auto Trader, and YOU! #chevyatl



chevyatl Tribute to Shorty the Squirrel in Tyler, Texas. The joy from his 15 glorious years of life are heartwarming. Worth every penny.

chevyatl Tribute to Shorty the Squirrel in Tyler, Texas. The joy from his 15 glorious years of life are heartwarming. Worth every penny.





More scenes from #chevyatl’s aluminum foil battle royale



#chevyatl found this saaweeet ride in Shreveport last night…even more impressive than the first tricked-out ride we found.

#chevyatl found this saaweeet ride in Shreveport last night…even more impressive than the first tricked-out ride we found.



Challenge #41 Complete! #chevyatl has a picnic with animals! We are running short on time, but #chevyatl invited a cow, a pig and a chicken to complete the “picnic with a farm animal” challenge. They brought extra friends. Fortunately, using the magic of social media, we were able to accommodate them along with Farmer Kimber from Atlanta. Creativity points, please?

Challenge #41 Complete! #chevyatl has a picnic with animals! We are running short on time, but #chevyatl invited a cow, a pig and a chicken to complete the “picnic with a farm animal” challenge. They brought extra friends. Fortunately, using the magic of social media, we were able to accommodate them along with Farmer Kimber from Atlanta. Creativity points, please?



"Kimber is trying to have a picnic with a pig, a cow, and a chicken in the backseat of the Chevy."

@kimber_regator #chevyatl



Challenge 40 Complete! #chevyatl Pez dispensers for each state. Georiga is Super like Spiderman. Alabama truckers rock. Mississippi train tracks. Bunny reminds us of Miguel from Louisiana. And finally Texas where we will be swimming like happy ducks. :)

Challenge 40 Complete! #chevyatl Pez dispensers for each state. Georiga is Super like Spiderman. Alabama truckers rock. Mississippi train tracks. Bunny reminds us of Miguel from Louisiana. And finally Texas where we will be swimming like happy ducks. :)



Challenge #39 Complete! Onstar says #chevyatl are “good Samaritans.” Around 2am, #chevyatl noticed a car in the median that was smoking significantly and possibly on fire. We pulled into the Texas welcome center, which was just across the road from the disabled vehicle, and called OnStar. The fine folks there proceeded to call 911 and an emergency responder was on the case in no time. We were happy to find the driver was not in the car. OnStar thanked us for being good Samaritans and we got a warm fuzzy feeling. We do have audio proof but it’s 6 minutes long and the time for audio editing has passed so hear us now, believe us later, we’re heroes, y’all.



"Maybe a urine sample would count. It’s a sample of water from a body?"

@linneamc #chevyatl



Just so you know, we are packed in. Go team Atlanta.

Just so you know, we are packed in. Go team Atlanta.




Team Atlanta is taking on Chevrolet’s SXSW Road Trip Challenge. Send us your love and support along the way.





Tessa is a Senior Strategist, Social Media at THINK Interactive and Editor-In-Chief at Drive A Faster Car

Linnea is a Digital Strategy Director at PHD

Kimber is a Co-founder of Regator.com

Scott is a Co-founder of Regator.com

Chris is a Co-founder of Regator.com